Showing posts with label Smartphones. Show all posts
Showing posts with label Smartphones. Show all posts

Sunday, October 21, 2012

Teaching an Old Dog Technology Tricks



Every month, the First Presbyterian Church in New York City’s Greenwich Village hosts a technology seminar to educate the community’s older residents about the wireless innovations their youthful counterparts grotesquely cuddle each night.
As modernity wars with tradition, the attendees balance their aversion to technology with a true terror of obsoleteness.  Reactions to the seminar are chuckle-provoking:

“I think it’s going to end badly, this lack of contact in the world.”

“People say, ‘What if there’s an emergency?’  I say, ‘There’s nine people around me who have one.’  I’ve never had that emergency, and neither have they.” [Smartphones]

“I’ve seen children neglected,” she added darkly. “I’ve seen friends neglected.” [Not being connected]

“The worst is not knowing what it is, not knowing how to get there, and knowing that everyone around you is completely hooked in.”

‘“Has anybody heard of Angry Birds?”  he asked.  Murmurs followed.  Not one hand went up.’
“I’m too old to understand this, but I think it’s great.”

“They could put a bomb on your head anytime,” he said. Who could? “Your enemies,” he replied. “Your slobbering enemies.” [Smartphone tracking technologies]

“It was fascinating…but it’s not my generation, so I didn’t know what he was talking about half the time.”

What does this article tell me?  First, I am sixty years too young for my own good.  Second, the elderly generation reaffirms their wisdom often.  In particular, the sassy woman who pairs an aversion to technology with social disownment is decidedly astute.  She understands that, if you do not connect wirelessly, you cannot connect socially.

As a nation, we have discarded phone calls and snail mail, the only forms of communication familiar to our oldest generations.  What is left of tradition?  Very little.  What choices do we leave holdouts?

The obstinate few who maintain their wired ways must either suffer isolation or cultivate friendships with the local Best Buy staff.

Sunday, September 9, 2012

If a smartphone rings in Uruguay...



The cited article is an intriguing one, as it addresses Mozilla’s mission to release a mobile operating system for smartphones, which it will market to the developing world.

Apple and Google phones are too pricy for these technologically evolving populations, resulting in a tantalizingly uncrowded market.

Mozilla hopes to price its Firefox models between $100 and $115, or “one-third to one-sixth the cost of the competition.”

In terms of the phones’ capabilities, they will offer “the middle of the high end of the feature set,” boasting touch screens, cameras, accelerometers, and Firefox browsers.
Though China advertises cheaper smartphones in the developing world, their $70 models offer miniscule screens and outdated software, marking them as inferior products.

Though my face adopts an unattractive soured expression when I think of the looming contamination of beautiful cultures by the corrosive, pernicious, homogenizing effects of technology, I cannot deny the brilliance of Mozilla’s plan.  Indeed, marketing smartphones to struggling individuals who covet modernity and global significance constitutes a tactical triumph.

Because Mozilla cannot advance a product that rivals those of Apple and Google, it is logical for the company to pursue a business model that does not crave technological excellence, but instead seeks impressively widespread distribution.  Indeed, Mozilla realizes that Apple and Google are inaccessible to developing populations and chooses to market to those nations.

Two things I will never cease to appreciate are simplicity and cleverness.  Kudos to Mozilla for cultivating a plan that boasts both.