Sunday, November 4, 2012

Facebook Scrolls Down its Own Timeline



Another Facebook redesign.  Gee, that’s surprising!  Actually, the rationale for the redesign is rather unexpected.  Indeed, the social media network sees the folly of its recent ways!
“Facebook is testing a redesign of its Timeline feature that could make reading old posts slightly easier.

“The Menlo Park-based company confirmed that it is testing an experimental version of the redesign on a small number of users.

“The experimental design was discovered by Inside Facebook.

“It is similar to older designs Facebook used when its members had “Walls,” in which status updates showed up in a linear fashion rather than zigzaging from left to right as they do now with the Timeline.”

Though I dependably express my vociferous displeasure with each confounding Facebook adjustment, I would not lament this change.  Why?  The current timeline setup is silly, as users care little about the chronological placement of their postings.  Indeed, the purpose of Facebook is not to track one’s life in an ordered line, but is instead to share the events of one’s life via a comprehensible and maneuverable public page.

I first created a Facebook profile in 2008.  At that time, Facebook features and bonuses were limited and the layout of the website was brilliantly simple.  Statuses remained at the top of a user’s page, posts appeared in the middle of the screen, and everything was gratifyingly straightforward.  No Farmville, no princess quizzes, no memes, and less (unfortunately, I cannot truthfully say “no”) stupidity.

I applaud Facebook for reevaluating past practices.  Often, we label retroactive reanalysis as a disgraceful confirmation of innovational failures.  However, to identify the merits of the past and the shortcomings of the present is to demonstrate focused concern not for appearance, but for performance and utility.

This is wisdom.  Now, let's compel our peers to embrace further practices of the past…like reading, storytelling, and engaging in harmless tomfoolery!

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