Though black Apple gadgets generally
enjoy greater popularity (MacBooks aside) than white products, the trend is
reversing with the iPad mini.
As the Hartford Courant writes, “If you want an iPad mini, you'll have to
settle for the black model.
“The white iPad mini sold out
during the first day of pre-orders for the new, smaller version of the Apple
tablet, according to the company's website.
“The iPad mini is supposed to ship
to users by Nov. 2, but already, the expected ship time for the white models
has now been changed to read “two weeks.”
That applies to the 16 GB $329 model, the 32 GB for $429 model and the
64 GB for $529 model.
“Meanwhile, the black iPad mini is
still available to arrive on Nov. 2 in all three of its versions, although who
knows how much longer that will last.”
Why the
change in user preference? Black devices
are sleek, refined, and professional, no?
Yes. Black devices are sleek refined, and professional. However, the crowd that hastens to the iPad
mini values character and quirkiness above sophistication. Indeed, the crowd that hastens to the iPad
mini is…young.
My proposal
is that tweens and teenagers are the primary iPad mini customers. The small size and low pricepoint delight young
techies as much as the reflective apple that brands the rear of the device.
The
kids who have been petitioning their parents for a tablet, yearning for an iPad
but willing to accept a cheaper Kindle Fire or Nook, can now, with the advent
of the iPad mini, obtain their true obsession:
An Apple product.
Goodbye
Apple black, today’s kids applaud the whimsy of your white and wireless sister.
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