Sunday, September 16, 2012

I saw that profile picture of you jumping off a bridge...so I went and jumped off too!



The cited article addresses Facebook’s ever-expanding influence on the choices and lifestyles of America’s users.  Indeed, one study found that a specialized Election Day message posted to the social networking site “generated 340,000 additional votes nationwide.”  Apparently, the Election Day message displayed to each user images of friends who had voted earlier that day.  Eager to imitate their friends, hundreds of thousands of Facebookers joined the ranks of voting Americans.

Convinced that this is a pervasive issue, scientists are proposing further studies that link weight loss to social networking as well.  As a professor of medical genetics and political science noted, “What we have shown here is that the online world and the real world affect one another.”

With a bombastic flourish, researchers designate this trend the “social contagion effect.”

Truthfully, I am surprised that such an obvious issue merits a New York Times article, let alone independent research at prestigious institutions.  People imitating people…  Why is this suddenly a novel discovery?  What else is man supposed to imitate if not his neighbor?  His daughter’s hermit crab?

If we didn’t imitate one another, why in the world would parents perpetually parrot that wretched bridge expression?  Of course we mimic the actions of our friends.  Of course our mimicry is surging now that we possess uninterrupted cyber-access to the choices and activities of those friends.  Of course, of course, of course.
 Is this a bad thing?

If social networking motivates people to vote and live healthily, then no.  If, however, it encourages users to abandon their true identities and adopt the behaviors and preferences of their Facebook friends, then yes.  Indubitably, yes.

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