Sunday, September 23, 2012

WWW: Wasteful Wireless Ways



This article illuminates an often unacknowledged dilemma:  The tangible repercussions of our intangible wireless activities.

As the New York Times piece notes, online companies “run their facilities at maximum capacity around the clock” and resultantly waste “90 percent or more of the electricity they pull off the grid.”  Additionally, these companies utilize diesel generators and “thousands of lead-acid batteries” to power their computers and back-up systems.

It gets worse.  Read the following statistic with elevated feet and cellphone in hand:

“Worldwide, the digital warehouses use about 30 billion watts of electricity, roughly equivalent to the output of 30 nuclear power plants.”

Stop.  Just stop.
Our cumulative e-sludge is comparable to the suffocating waste of thirty nuclear power plants?

Pick up your jaw now.  It would be thoughtless to rob it of another shocked free-fall as the article wraps up with the following:

The alleged cause of these shameful statistics:  You.  Yep, you.  And me, I suppose.

The piece contends, “That’s what’s driving that massive growth—the end-user expectation of anything, anytime, anywhere…  We’re causing the problem.”

Though no bribe could compel me to promote mankind as irreproachable, I must express my disgust for this ineffective and pompous shift of blame.  Yes, we Google, eBay, and YouTube too much.  However, let’s not forget that we have developed these habits because companies greedily supply us handy and uninterrupted internet access.

Is a company environmentally conscientious if it defies pollution laws to provide better service and attract more customers?  No.

Is a company moral if it blooms as the earth shrivels?  No.

Then is it fair to blame the users?  No.

When we reduce this situation to its elemental makeup, we identify the legitimate cause-effect relationship.  Said succinctly, companies should never have offered us such unsustainable and poisoning internet capacities and speeds.

Think of a situation when a friend recommended a favorite dessert or television show.  You sampled their suggestion and thereafter clung to it with ferocious passion.  As you swallowed the sugars and observed the on-air nonsense, you attempted to hush the truth that the calories and content you so enjoyed were corrupting your wellbeing.

How is this different?  Companies supplied the internet, we gobbled it up, and the earth began to shriek.  We just couldn’t hear it.

But the companies could.  Their meters announced these transgressions in illuminated red block letters.

Their services encouraged our Wasteful Wireless Ways and promoted a communal web-dependent lifestyle that our home cannot withstand.

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